LAMA seeks entries for new “PR Makeover” event

Contact: Lorraine Olley

Executive Director, LAMA

312- 280-5036
For Immediate Release

May 12, 2005

LAMA seeks entries for new “PR Makeover” event

CHICAGO - The Library Administration and Management Association (LAMA) Public Relations and Marketing Section (PRMS) Swap & Shop will hold its first-ever “PR Makeover.” Libraries of all types are invited to submit library brochures for consideration by professional marketing and graphic designers who will discuss how the library brochures might be improved.

Linda Wallace and Peggy Barber, co-founders and principal consultants with Library Communications Strategies, will select three entries to be “made over.” The makeovers will be unveiled during the Swap & Shop event on Sunday, June 26, 2005 from 11 a.m. to 2 p.m. during the American Library Association (ALA) Annual Conference in Chicago. A PR Makeover display will include the “before” and “after” versions of the brochures. Swap & Shop attendees also will be able to consult with Linda Wallace during the event.

To submit a brochure for consideration, mail two paper copies or email an electronic file of each entry to arrive no later than June 3, 2005. Send to or LAMA PRMS PR Makeover, 5109 North Ravenswood Avenue, Chicago, IL 60640. Include the name of the library making the submission, library staff contact name, mailing address, email address and phone number. Contact Swap & Shop committee member Jennifer Keohane (860-658-7663 or ( for more information.

LAMA (, a division of ALA, promotes outstanding leadership and management practices and identifies, encourages, and nurtures tomorrow's leaders and managers.