New PSAs with library messages released by ABC-TV

Contact: Deborah Davis


Campaign Manager


dedavis@ala.org
For Immediate Release


January 27, 2005

New PSAs with library messages released by ABC-TV

ALA members encouraged to contact local stations

Seven new public service announcements (PSAs) featuring ABC stars and four additional ones with George Lopez, spokesperson for the Public Library Association’s (PLA) "Smartest Card" initiative, will be released by ABC-TV in February.

To date, ABC has produced 25 PSAs as part of an ongoing relationship between ABC-TV and The Campaign for America's Libraries, which began in 2001.

The new PSAs feature Zach Levi ("Less than Perfect"), Rebecca Budig ("All My Children"), Evangeline Lily ("Lost"), Kimberly-Williams-Paisley ("According to Jim"), Noah Gray-Cabey ("My Wife and Kids"), Masiela Lusha ("George Lopez"), and Taylor Atelian and Billi Bruno ("According to Jim"). The end of each PSA is tagged with "The Campaign for America’s Libraries" and the ALA’s Web address.

Also included in the package are four new PSAs featuring George Lopez that were produced by The Campaign for America’s Libraries. Two of the PSAs spotlight "The Smartest Card," the centerpiece of PLA’s new advocacy campaign. One spot highlights "Today’s Library" and another showcases librarians as the "Ultimate Search Engine."

ABC is making all 11 spots available in a single package via satellite to its 225 affiliates. Satellite feeds of the new PSAs will take place on February 4, 11, 18 and 25.

To ensure that the PSAs get airtime from affiliates, libraries across the country are encouraged to alert their local ABC television stations that the PSAs will be available. A tipsheet is online on
the campaign Web site with ideas for reaching out and working with local television public service directors now and throughout the year, as well as contact information for local ABC stations.

Libraries are urged to let the ALA Public Information Office know if their local stations are airing any of the spots. Send email to:

atyourlibrary@ala.org
.

ABC Television Network is a supporter of The Campaign for America's Libraries, ALA’s multi-year public awareness and advocacy campaign about the value of libraries, and librarians, and library workers in the 21st Century. For more information on the campaign, visit

www.ala.org/@yourlibrary
.