Haverford Township Free Library wins 2005 Scholastic Library Publishing/Grolier National Library Week Grant

Contact: Megan Humphrey


Campaign Coordinator


mhumphrey@ala.org
For Immediate Release


January 20, 2005

Haverford Township Free Library wins


2005 Scholastic Library Publishing/Grolier


National Library Week Grant

Public awareness campaign showcases "Something for everyone @ your library®"

The Haverford Township Free Library in Havertown, Pa., is the winner of the 2005 Scholastic Library Publishing/Grolier National Library Week Grant.

The $5,000 grant, sponsored by Scholastic Library Publishing and administered by the American Library Association (ALA) Public Awareness Committee, is awarded annually for the best public awareness campaign in support of National Library Week (April 10-16, 2005). This year, libraries were asked to develop a proposal using the National Library Week theme, "Something for everyone @ your library®."

The Haverford Township Free Library will collaborate with the local school district, the local senior center and local civic associations to build public awareness about the variety of free services available for community members of all ages. Services that will be promoted include tutoring for non-English-speakers, home delivery, literacy resources, large print books, foreign language material, non-print collections and computer training.

The library’s main tactic will be the production of a "virtual library tour" video, emphasizing its range of resources. The video will be distributed and shown in locations throughout the community, such as waiting rooms, senior centers, schools, retirement homes, local hospitals, homeschooling meetings, and civic association and neighborhood meetings. It will also be added to the library’s Web site.

In addition, the library will develop bookmarks, brochures, newsletters, press releases and paid newspaper advertisements. Multilingual exhibits and signs will also be created and displayed inside and outside the library to promote particular services and lists of library resources will be distributed at local businesses, grocery stores, doctors’ offices and schools. Library staff will speak at local community locations.

Working with the school district, the library will involve students in preparing promotional materials in Spanish and various Asian languages to post in key neighborhood locations such as restaurants, fitness clubs and laundromats.

Activity will culminate during National Library Week with an open house including tours, exhibits, lectures and training. To keep library users up-to-date all year, the library will create a library news blog.

"The strength of the Haverford Township Free Library proposal is best summed up by what the library said in its proposal: ‘the focus will be on bringing more of the community into the library as well as bringing the library into the community’," said Helen H. Spalding, chair of the 2005 National Library Week/Scholastic Library Publishing /Grolier Grant Subcommittee.

"Creating an original video and partnering with so many diverse organizations in the community have the potential to reach a great number and broad range of people with the important message that there's ‘something for everyone @ your library.’"

"We applaud the Haverford Township Free Library for their comprehensive strategy for reaching out to the community," said Greg Worrell, President, Scholastic Library Publishing. "This year’s winning proposal involves local schools, hospitals, senior centers, civic associations, and area businesses reaching multilingual populations with important information about free library resources that are vital to the community. We are proud to support their efforts as well as this important ALA public awareness grant program."

Members of the 2005 National Library Week/Scholastic Library-Grolier Grant Subcommittee are: Helen H. Spalding (chair), University of Missouri – Kansas City; Darlene Basone, school library consultant, Maineville, Ohio; Raissa Fomerand, The Librarian’s Yellow Pages, Larchmont, N.Y.; Charles D. Hanson, Kettering University, Flint, Mich.; and Dee Yost, Hastings College Perkins Library, Hastings, Neb.

A copy of the
winning proposal is available online on
The Campaign for America's Libraries' Web site under "What’s New" and "National Library Week."

About Scholastic Library Publishing

Scholastic Library Publishing creates a multitude of products, both in print and online, for the school and public library market under the imprints of Grolier®, Children's Press®, Franklin Watts®, and Grolier Online

TM
. Children's Press offers primarily non-fiction series for elementary and middle schools, while Franklin Watts focuses on non-fiction for the high school market. Grolier publishes encyclopedias and is best known for the brands
Encyclopedia Americana and
The New Book of Knowledge. Grolier Online is a self-contained, non-commercial electronic gateway offering thousands of resources for student research, including the
Encyclopedia Americana Online, The
New Book of Knowledge Online and the Spanish language encyclopedia
Cumbre en linea™ - serving more than 18 million students and teachers.

@ your library® is the brand for The Campaign for America's Libraries, ALA’s multi-year public awareness and advocacy campaign to promote the value of libraries, librarians and library workers in the 21st century. To learn more about the campaign and to access free tips and tools to help your library get on board during National Library Week and throughout the year, please visit the campaign Web site at
www.ala.org/@yourlibrary.