Bold BMX Biker Mat Hoffman joins ALA Graphics'READ Poster Series

Contact: Trish Cleary
ALA Graphics Marketing Manager

For Immediate Release
February 2, 2005

Bold BMX Biker Mat Hoffman joins

ALA Graphics' READ Poster Series

CHICAGO - ALA Graphics is proud to announce that BMX biking pioneer Mat Hoffman is the latest celebrity to pose for the Celebrity READ Poster Series.

Mat Hoffman's reputation stretches beyond the bicycle world and into the mainstream.
This bold biker, 10-time world champion, video game superstar, X Games ambassador and author is considered one of the most innovative riders to ever hit a ramp. Hoffman divides his duties as a father, rider, action figure and the founder and head of Hoffman Bikes.

The Mat Hoffman Poster is the latest addition to the READ Poster Series. Hoffman joins celebrities such as Orlando Bloom, Serena Williams and Yo-Yo Ma.
His poster is available at the ALA Store's Web site at
or by calling 866-746-7252.

The celebrity READ series is the most recognized promotion series for literacy and libraries. For over 25 years, the series has featured well-known celebrities like Denzel Washington, Sean Connery, Britney Spears and Shaquille O'Neal and rising stars like Tony Hawk, Margaret Cho, Salma Hayek and Matt Kenseth. To view the complete line of READ posters please visit the ALA Store Web site at and click on "Celebrity READ."

The American Library Association (ALA) is the oldest and largest library association in the world with over 64,000 members. Members are primarily librarians but also trustees, publishers and other library supporters.
Its mission is to promote the highest quality library and information services and public access to information.

The ALA thanks Mat Hoffman for his support to help continue this important work.