Library Card Sign-up Month promotes the “Smartest Card” Publicity materials available online


Contact: Deborah Bloom


Campaign Manager


312-280-2148
For Immediate Release


August 9, 2005

Library Card Sign-up Month promotes the “Smartest Card” Publicity materials available online

CHICAGO - Lots of tools – in Spanish and English – are available to promote
The Smartest Card. Get It. Use It. @ your library® theme for Library Card Sign-up Month, which begins September 1.

New this year are audio PSAs and print PSAs featuring actor-comedian George Lopez. The print PSAs may be customized for free by local libraries. Instructions on how to customize are posted online. The national audio PSAs may be downloaded and shared with local media. Also available are “52 Ways to Use Your Library Card,” a sample proclamation, press release, op-ed, letter-to-the-editor and PR ideas, as well as links to a “Smartest Card” poster and bookmarks available from ALA Graphics. Materials and customization information can be found at
www.ala.org/librarycardsignup.

Libraries are encouraged to let the ALA Public Information Office know how they are celebrating Library Card Sign-up Month. Send an email description with contact information to:
atyourlibrary@ala.org.

Observed the month of September since 1987, Library Card Sign-up Month is a time when the American Library Association (ALA) and libraries across the country remind parents that a library card is the most important school supply of all – and this year – the smartest card a student can own.

The Smartest Card. Get It. Use It. @ your library is also the message of the Public Library Association's national advocacy campaign. For more information on PLA's “Smartest Card” initiative, visit
www.ala.org/pla.