LAMA to offer program on recruitment to the library profession at Annual Conference
Contact: Lorraine Olley
LAMA/ALA
(312) 280-5036
lolley@ala.org
For Immediate Release
April 21, 2005
LAMA to offer program on recruitment to the library profession at Annual Conference
CHICAGO - Tired of blending with the library herd? In times of library closings and cutbacks, libraries, librarians and library workers need to get creative in recruiting the best to the profession. Join the Public Relations and Marketing Section (PRMS) of the Library Administration and Management Association (LAMA) for the program entitled, “‘The Purple Cow Theory': Recruiting Remarkable People,” to be held on Saturday, June 25, 10:30 a.m. to 12 p.m., Sheraton Chicago Hotel and Towers, Ballroom V, during the American Library Association (ALA) 2005 Annual Conference.
Based on marketing guru Seth Godin's “purple cow” theory, which argues that, in order to stand out, one needs to be unbelievable and out of the ordinary, a panel of Institute of Museum and Library Services (IMLS) grant recipients will share unique marketing techniques for developing extraordinary products and promotions. Wendy Prellwitz, program officer, ALA Office of Diversity; Danielle Milam, senior vice president, Program and Development, Urban Library Council; and Dr. Loriene Roy, University of Texas at Austin, will reveal their creative methods for recruiting new librarians to the profession. These same techniques can be incorporated to address local marketing needs. A question and answer session will follow.
LAMA (
www.ala.org/lama), a division of ALA, promotes outstanding leadership and management practices and identifies, encourages, and nurtures tomorrow's leaders and managers.