Strategic marketing @ your libraryTM: New ACRL discussion list focuses on marketing of academic and research libraries

Contact: Mary Ellen Davis


For Immediate Release

February 21, 2003

Strategic marketing @ your library™: New ACRL discussion list focuses on marketing of academic and research libraries

The Association of College and Research Libraries (ACRL) announces a new electronic discussion list - ACADEMICPR - to assist academic and research librarians in sharing ideas and best practices in marketing and public relations.

This new resource has been developed for the Academic and Research Library Campaign, an initiative co-sponsored by ACRL and the American Library Association (ALA) as part of @ your library™, The Campaign for America's Libraries.

The discussion list is to open to any academic and research librarian interested in learning more about how to promote their library. To subscribe, send an email to: In the body of the message, type: subscribe ACADEMICPR and your first and last name.

"We know that academic and research libraries need to be more proactive in marketing their collections, programs, services and staff," says ACRL President Helen Spalding, Associate Director of Libraries at University of Missouri-Kansas City. "We believe that providing a discussion list especially geared toward the academic and research library community will enhance all of our efforts to communicate the critical work that we do everyday."

Academic and research librarians are encouraged to use the list to publicize successful programs, events and media coverage. They also are invited to ask questions and share best practices among their peers on such topics as development, recruitment and outreach. The list also provides an opportunity to share strategies and tips to reach students, faculty and administrators, job candidates, donors, policymakers and other key constituencies.

The Academic and Research Library Campaign will kick off during the ACRL National Conference, April 10-13, in Charlotte, N.C. For more information on the initiative, see
the @ your library Web site after April 4 or send email to or