BRASS hosts free Web cast on writing an effective business plan

Contact: Cathleen Bourdon


Executive Director


312-280-4295

For Immediate Release


September 26, 2003

BRASS hosts free Web cast on writing an effective business plan

“Quick Lubes, Java Joints and Pet Parlors: The Keys to Writing an Effective Business Plan,” a free Web cast hosted by the Business Reference and Services Section (BRASS), a division of Reference and User Services Association (RUSA), on writing effective business plans is now available on the RUSA Web site at
http://www.ala.org/ala/rusa/rusaourassoc/rusasections/brass/brassprotools/webcasts/webcasts.htm
.

The Web cast
presents advice on developing business plans, researching local demographics, analyzing financial statistics, and getting the insider’s scoop on how banks evaluate the quality of business plans.

Web cast speakers include:

·

Maggie Weaver, Shaftesbury Associates, Toronto, and the Canadian Association of Special Libraries, provides an introduction to business plans.

·

Pat Tripp, business librarian at the London Public Library, Toronto covers how to find marketing data.

·


Bobray Bordelon

, Pliny Fisk Librarian of Economics and Finance, Princeton University Library, discusses financial data.

·


Brent Court

, Canadian Trade Commissioner, Team Canada, Inc., International Trade Centre, Industry Canada, explains the key elements in successful business plans.

“Quick Lubes, Java Joints and Pet Parlors: The Keys to Writing an Effective Business Plan,” is made possible through support provided by Standard & Poor’s, and was launched at the 2003 ALA Annual Conference in Toronto.

BRASS of RUSA, is a division of the American Library Association (ALA),