Gaiman's Sandman promotes reading and libraries

Contact: Trish Cleary, ALA Graphics Marketing Manager


For Immediate Release

July 25, 2003

Gaiman’s Sandman promotes reading and libraries

The American Library Association’s (ALA) Graphics department is pleased to introduce a new ALA Graphics poster featuring the Sandman (Lord of Dreams) in his library with the phrase “A book is a dream you hold in your hand.”

The art is inspired by Neil Gaiman’s Sandman series and features original artwork by illustrator Craig P. Russell. The poster and bookmark were created in cooperation with DC Comics.

Gaiman’s landmark comic book,
The Sandman, first appeared in 1989. Original and fresh, it focused on the art of storytelling, running the gambit from African folk tales to Shakespeare.
The Sandman won several awards, including the only World Fantasy Award ever given to a comic book. Russell will be featured in the new DC Comics graphic novel
Endless Nights.

ALA Graphics produces the popular line of celebrity READ posters, featuring notables such as Oprah Winfrey, Mel Gibson and Tony Hawk.
By adding the Sandman to the Graphics series of promotional materials that support literacy, libraries and reading, libraries can reach an audience interested in Graphic Novels and comic books.

Copies of the poster are available for sale at the ALA store Web site for libraries and fans alike.
Proceeds from the sales of this and other READ posters helps fund the work of ALA.
Contact Trish Cleary at 312-280-2426, or, with questions or comments.