Promote school library issues with new online print PSAs

Contact: Megan Humphrey


312-280-4020

mhumphrey@ala.org

For Immediate Release


October 24, 2003

Promote school library issues with new online print PSAs

The role of school library media specialists in the Information Age, recruitment to the profession, and the importance of school library media specialists to student achievement are highlighted in a new series of downloadable print public service announcements (PSAs) now available.

The ads, developed by the ALA Public Awareness Committee and AASL, are some of the new advocacy tools available as part of an @ your library campaign developed in collaboration by ALA and AASL to promote the value of school library media programs and media specialists in the 21
st century. The campaign is kicking off at the AASL 11
th National Conference, October 22-26, in Kansas City, Mo.

One PSA encourages the reader to, “Make sure your school library media center is staffed with full-time, certified school library media specialists” while another reminds the reader that, “School library media specialists are trained information experts who can put the world at your fingertips.”

The PSAs are available in pdf format and can be sent to local print media or used in internal library publications, such as newsletters, or in flyers to distribute to school boards, teachers or parents.
They can be downloaded from @ your library® Web site at
www.ala.org/@yourlibrary under the “School Library Campaign” section.
Alternate file types and a limited variety of other sizes are available upon request.
Please send inquiries to atyourlibrary@ala.org.

School librarians are asked to send copies of any clips they receive to the ALA Public Information Office at atyourlibrary@ala.org or mailed to the ALA Public Information Office, 50 East Huron Street, Chicago, IL 60611.