ACRL to offer "Creating a Marketing Plan for Your Academic and Research Library"

Contact: Margot Sutton Conahan



312-280-1396

msutton@ala.org


For Immediate Release


November 14, 2003






ACRL to offer "Creating a Marketing Plan for Your Academic and Research Library"


workshop at ALA Midwinter Conference

Discover how to speak loudly and clearly about the value of academic and research libraries and librarians in the 21st century. The Association of College and Research Libraries (ACRL) is offering a workshop "Creating a Marketing Plan for Your Academic and Research Library," to assist librarians and libraries with developing strategic marking efforts. The full-day workshop, offered by the ACRL Marketing Academic & Research Libraries Committee, will be held in San Diego, Calif., on January 9, 2004. Complete details, including registration fees and materials, can be found online at
www.ala.org/midwinter.
Deadline for registration is December 1, 2003.




Workshop presenters and facilitators will lead attendees through the process of developing a marketing program for their library. Attendees will receive a copy of a Participants Manual which offer marketing materials and strategies developed by the ACRL @ your library Task Force, and participate in a series of exercises that can be used to create an academic library-marketing plan. The exercises will include identifying customers, products/services, developing marketing messages, identifying and choosing marketing vehicles, establishing marketing options and developing both cost and benefits analyses for the marketing plan. Participants will leave the workshop with a marketing plan framework to take back to their library.




April 2003 marked the official launch of ACRL's Academic and Research Library Campaign, part of the American Library Association's (ALA) Campaign for America's Libraries, to create awareness and understanding of the value of academic and research libraries and librarians in the 21st century.




"Many of us in academic and research libraries thought we would never have to do it - 'it' being marketing and public relations," said Helen Spalding, past-president of ACRL. "But the reality is that in today's complex information environment, we have a greater responsibility to communicate the resources and expertise our libraries and librarians provide on our campuses and in our society."




For additional information regarding "Creating a Marketing Plan for Your Academic and Research Library," please contact Margot Sutton Conahan, 800-545-2433, ext. 2522, or e-mail
msutton@ala.org.




ACRL is the only individual membership organization in North America that develops programs, products and services to meet the unique needs of academic librarians. ACRL's 11,000 members are comprised of individuals from a wide range of academic institutions, publishers and vendors who sell in the academic marketplace. ACRL enhances the effectiveness of academic and research librarians to advance learning, teaching and research in higher education. More information about ACRL's programs and services can be located on the Web at
www.acrl.org. ACRL is a division of the American Library Association.