@ your libraryTM to be featured at Swap and Shop during ALA Annual Conference

Contact: Deborah Davis



For Immediate Release

May 21, 2002

@ your library™ to be featured at Swap and Shop during ALA Annual Conference

Are you on board @ your library™? Does your library have what it takes to survive this year's "Swap and Shop?"

The Campaign for America's Libraries will have a table at the annual "Swap and Shop" display and give-away sponsored by the Library Administration and Management Association (LAMA) Public Relations and Marketing Section. This year's program, entitled "PR Survivor! Great Ideas that Didn't Get Voted Off the Island," will be held on Sunday, June 16, from 11 a.m. to 1 p.m. in the Georgia World Convention Center, Suite B206, immediately following the PR Forum. About 25,000 people are expected to attend the 2002 American Library Association (ALA) Annual Conference, which takes place June 13 to 18 in Atlanta.

Attendees will have the opportunity to pick up a variety of marketing and publicity materials that feature the @ your library™ brand, including those from the Arkansas State Library/Arkansas Library Association; Idaho Library Association; Ontario (Canada) Library Association; Central Jersey Regional Library Cooperative; SELCO (Southeastern Libraries Cooperating, Minnesota); Milner Library at Illinois State University; Richard Bland College Library, Petersburg, Va.; Cumberland County (N.C.) Public Library; Lewiston (Idaho) Public Library; Fairview (N.J.) Free Public Library; Mt. Laurel (N.J.) Public Library; Princeton (N.J.) Public Library; Warren-Newport (Ill.) Public Library; and Lincoln (Neb.) Public Schools.

Libraries of all types are encouraged to send 200-400 copies of posters, newsletters, brochures, summer reading program materials, resource lists, annual reports, library guides and other publicity materials to Swap and Shop. Only materials that follow the @ your library trademark guidelines will be showcased.

Libraries are urged to review the @ your library trademark policy for use of font, color, etc. before sending materials. Those guidelines can be found on the
campaign Web site under Download Logos.

Materials must be shipped to arrive no later than Wednesday, June 5. The shipping address is: American Library Association c/o GES Exposition Services, ABF Freight Systems, Inc. 1165 -A Wilburn Rd. Conley, GA 30288-1542. Mark the packages with large red letters "ALA Swap & Shop/@ your library."

@ your library™, The Campaign for America's Libraries, is a five-year public education effort sponsored by ALA to speak loudly and clearly about the value of libraries and librarians in the 21st century. Campaign founding partners include 3M Library Systems, the Center for the Book in the Library of Congress, the International Federation of Library Associations and Institutions, Major League Baseball, Morningstar Foods Inc., maker of Hershey's Milk, Wells Fargo Home Mortgage and Woman's Day Magazine.

For more information on the campaign and submitting @ your library materials to Swap and Shop, contact Megan Humphrey at 800-545-2433, ext. 4020.