Rediscover America @ your library videotapes promote role of libraries in our democracy

Contact: Megan Humphrey


For Immediate Release

April 17, 2002

Rediscover America @ your library videotapes promote role of libraries in our democracy

Two promotional videotapes and a television PSA are available to help libraries publicize the new Rediscover America @ your library™ initiative.

This yearlong national media relations and advocacy effort is designed to convince the public and policymakers that libraries and librarians are critical to our democracy and are needed now, more than ever. Rediscover America launches this week as the newest phase of The Campaign for America's Libraries, the American Library Association's (ALA) five-year public education campaign about the value of libraries and librarians in the 21st century.

Available immediately is a three-minute videotape designed for internal audiences, including library staff, school and academic administrators, trustees and Friends, among others. The tape serves to tell the story of the campaign, as well as the vital role libraries play in our communities in a post-911 environment. A preliminary version of the tape was shown at the ALA Midwinter Meeting in New Orleans.

A three-minute version of the tape designed for the public and a 30-second television PSA will be available by the ALA Annual Conference in Atlanta.

The internal videotape is now available on VHS for $15 to cover reproduction and shipping. The public version also will cost $15 on VHS. The television PSA will range from $15 to $30 depending on tape format (VHS, ¾", or 1"). Both videos and the PSA will be available on one VHS tape for $30. To order, call the ALA Public Information Office at 1-800-545-2433, ext. 5041 or send an e-mail to Please include your name, mailing address, billing address (if different from mailing address) and phone number. You may also download an @ your library order form (in either Adobe Acrobat or PDF) from the
campaign Web site. An invoice will be included in the shipment. Please allow 2-4 weeks for delivery.

For more information on the @ your library campaign and to subscribe to a discussion list for the latest updates and idea-sharing, visit the
Web site. Libraries are encouraged to send multiple samples of their involvement in the campaign to: Megan Humphrey, Campaign Coordinator, ALA PIO, 50 East Huron Street, Chicago, IL 60611. Samples also may be sent electronically to: