ALA Rediscover America @ your libraryTM video wins Telly Award

Contact: Mark Gould


312-280-5042


For Immediate Release


June 4, 2002

ALA "Rediscover America @ your library™" video wins Telly Award

The American Library Association's (ALA) "Rediscover America @ your library™" video has been named a winner of a 2002 Telly Award. The piece won a bronze Telly in the category of "employee communication." The Telly Awards honor outstanding television commercials, video productions and films and have become one of the most sought-after awards in the commercial and video industry. More than 15,000 entries in all categories were received this year from across the country.

"Rediscover America @ your library" was unveiled at ALA's Midwinter Meeting in January 2002. The year-long national media relations and advocacy effort is designed to convince the public and policymakers that libraries and librarians are critical to our democracy and are needed now, more than ever. Rediscover America launched to the public during National Library Week as the newest phase of The Campaign for America's Libraries, ALA five-year public education campaign about the value of libraries and librarians in the 21st century.

Key themes of the Rediscover America program and support video include:

  • Free people need free libraries. America's libraries are the cornerstone of our democracy.
  • Libraries are places of opportunity. In times of economic hardship, Americans turn to - and depend on - their libraries and librarians.
  • Libraries and librarians provide free and equal access to information for people of all ages and backgrounds - in schools, on college and university campuses and in communities large and small.
  • The future of America is @ your library. We must ensure our libraries have a future with sustained funding and support.

"We received a very strong response to these messages during National Library Week," said ALA President John W. Berry. "The video gives us the opportunity to get beyond the facts and figures and leave a lasting visual and emotional impression with decision-makers and the public. Libraries cannot live on love alone - we need active support from our communities."

The three-minute, closed-captioned VHS videotape was produced by Albuquerque, N.M.-based Digital Workshop, owned by Robert Belinoff. The internal video, designed for internal audiences, including library staff, school and academic administrators, trustees and Friends, is currently available from the Public Information Office as part of a Rediscover America @ your library Video Series package. The tape also includes an external video for use with the public and a 30-second PSA that can libraries can customize. The tape is not for broadcast and costs $30. Please allow 2-4 weeks for delivery. To order, download an order form from the
campaign Web site or contact the Public Information Office at 800-545-2433, ext. 5041. Libraries also may order by sending e-mail to:
atyourlibrary@ala.org.

Other PR tools can be found on the
@ your library Web site.

The Telly Awards were founded in 1980 to showcase and give recognition to outstanding non-network and cable TV commercials. The competition was expanded several years ago to include film and video productions, as well as non-network TV programming. Judges from a cross-section of producers, from agencies, TV stations, production houses and corporate video departments, rate each entry on a 10-point scale. Entries do not compete against each other - but are judged against a high standard of excellence.

For more information on the @ your library campaign and to subscribe to a discussion list for the latest updates and idea-sharing, visit the
Web site. Libraries are encouraged to send multiple samples of their involvement in the Rediscover America initiative to: Megan Humphrey, Campaign Coordinator, ALA PIO, 50 East Huron Street, Chicago, IL 60611. Samples also may be sent electronically to:
atyourlibrary@ala.org.