ACRL promotes academic libraries through Chronicle ads

Contact: Stephanie Orphan


For Immediate Release

June 2002

ACRL promotes academic libraries through Chronicle ads

The Association of College & Research Libraries (ACRL) has placed a series of ads in the
Chronicle of Higher Education to promote the importance of librarians in teaching and research. The messages are aimed at campus decision-makers and profile the value and strength of librarians and libraries in meeting the knowledge demands of faculty and students.

"ACRL is energetically marketing the valuable role academic and research librarians play," said ACRL Vice President/President Elect Helen Spalding. "The advertisements in the
Chronicle of Higher Education provide a range of perspectives that highlight the irreplaceable contribution librarians make in support of teaching and research."

The fourth full-page ad in the series appeared in the May 31 issue of the
Chronicle. It features quotations from students from a variety of post-secondary institutions about the value of libraries and librarians on their campuses. Previous ads featured professors, administrators, and Excellence in Academic Libraries Award winners. PDF files of all four of the ads published during 2001-02 and suggestions for using the ads are available at the ACRL

Librarians are encouraged to let these ads work for them by sending copies to their deans or provosts, taking them to their next faculty library committee or senate meeting, and hanging them in their offices. ACRL wants to get campus decision- makers thinking about their own libraries.

ACRL, a division of the American Library Association, is the only individual membership organization in North America that develops programs, products, and services to meet the unique needs of academic librarians. ACRL is dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching and research.