Core Webinar Series: Library Marketing 101

For Immediate Release
Fri, 04/07/2023


Mia Blixt-Shehan

Continuing Education Assistant

Core: Leadership, Infrastructure, Futures

American Library Association

CHICAGOCore: Leadership, Infrastructure, Futures is pleased to present the four-part webinar series “Library Marketing 101” in May 2023. Presented by a seasoned library marketer and instructor, this series walks participants through a thorough definition of library marketing and the tools needed to create an effective library marketing plan. Among other topics, the series touches on marketing terminology, marketing plan components, market segmentation, and primary and secondary market research tools. The “Library Marketing 101” series is geared toward workers in public, academic, and special libraries.

Core Webinar Series: Library Marketing 101
Mark Aaron Polger, Coordinator of Library Outreach, College of Staten Island, City University of New York, Staten Island, NY

The series consists of the following four live webinar presentations:

Introduction and Basics
Tuesday, May 23, 2023, 1:00pm – 2:00pm Central Time

Library Marketing Plans
Wednesday, May 24, 2023, 1:00pm – 2:00pm Central Time

Market Segmentation
Tuesday, May 30, 2023, 1:00pm - 2:00pm Central Time

Start with Market Research
Wednesday, May 31, 2023, 1:00pm – 2:00pm Central Time

Register for the full four-part series here.

Four-Part Series Registration Fees:

$174.47 - Core Member
$215.10 - ALA member
$239 - Non-member

Individual Webinar Registration Fees:

$57.67 - Core Member
$71.10 - ALA member
$79 - Non-member

How Do I Purchase Group Registration?

You can register a group by specifying the number of people who will be accessing the webinar during checkout. We offer discounts for webinar based on the number of registrations you specify in checkout. If you are a Core member, you can purchase seats for yourself and your colleagues at the Core discount rate; ALA's new e-Learning store allows you to extend the Core member savings with colleagues at your institution.

Can't attend the live event? No problem! All registrants will receive a link to the recorded session for later viewing at their convenience.

Register online or by phone at 1-800-545-2433 (press 1 to reach our customer service representatives). To register by check or purchase order, please email Our registration department will send you an invoice or registration form.

For questions or comments related to Core webinars, please contact Core CE staff at

About Core

Core: Leadership, Infrastructure, Futures is the national association that advances the profession of librarians and information providers in central roles of leadership and management, collections and technical services, and technology. Our mission is to cultivate and amplify the collective expertise of library workers in core functions through community building, advocacy, and learning. Core is a division of the American Library Association. Follow us on our Blog, Twitter or Instagram.