UX principles for library signage and wayfinding design
For Immediate Release
ALA Publishing & Media
American Library Association
CHICAGO — Well-designed signage is clear, direct, and reduces confusion and frustration among library users and library workers alike—and also complies with the Americans with Disabilities Act (ADA), bolstering accessibility. “Library Signage and Wayfinding Design: Communicating Effectively with Your Users,” published by ALA Editions, demonstrates how user experience (UX) design principles can assist libraries in creating positive, welcoming signage that communicates effectively and efficiently. Using the principles and examples laid out by Mark Aaron Polger in this book, readers will learn:
- how to spot the telltale features of poor design, from signage that’s wordy, passive aggressive, too small, unfriendly or threatening, to wayfinding that uses inconsistent terminology or different color schemes or typefaces;
- why taking a UX (user experience) approach can help make the library a welcoming space;
- core UX criteria for effective wayfinding design, such as the specific design zones of a sign, appropriate typefaces, color schemata, text to image ratio, text and image sizes, contrast, and viewing distance;
- about important considerations like placement and touchpoints;
- best practices for using ADA compliance guidelines when performing a library signage audit;
- special approaches for digital signage; and
- techniques that signage designers can use when studying library users to better understand their perceptions, feelings, and attitudes regarding signage and wayfinding.
Polger is associate professor and coordinator of library outreach at the College of Staten Island, City University of New York (CUNY). His responsibilities include coordinating the library’s marketing and outreach activities, engaging in campus partnerships, promoting library events, and coordinating assessment of library services and resources. His research interests include library marketing, library signage, and user experience (UX) design. He has written and presented on topics ranging from library marketing strategies, faculty outreach, library jargon, and library signage.
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