Marketing Your Library

For Immediate Release
Wed, 12/16/2020


Ninah Moore

Program Officer-Continuing Education


(312) 280-4398

CHICAGO- Register today for the upcoming four-week web course "Design and Marketing for Libraries" beginning on January 11, 2021. 

Now, more than ever, it is vital libraries understand who their users are to determine what they need. Understanding how to identify this allows them to be served better but also opens the door for libraries to engage directly and advocate. 

This Design and Marketing for Libraries course will teach students how to market their library to send positive messages, advocate, promote, and engage with their users. A hands-on approach lets students learn practical and invaluable skills utilizing various tools and applications. The course provides tools and teaching skills that students will use long after the course is over. 

By the end of this course, the participant will be able to: 

  • Develop an understanding of marketing and design standards
  • Transfer knowledge of marketing to the library field, translating their services by identifying their audience and catering messages to their needs
  • Apply knowledge of design to web-based and other applications, utilizing new skills including image editing and layout

Jennifer Blair, as the Head of User Services Librarian and Assistant Professor at Azusa Pacific University is dedicated to the user experience, including marketing the library, and teaching. This course is for librarians and library staff of any type (public, academic, etc) that are responsible for or involved with promoting the library via social media and other engagement tools.

The Reference and User Services Association (RUSA) is a division of the American Library Association. RUSA serves all types of libraries in reference, user services, adult readers advisory and collection development as well as resource sharing, genealogy and archives, business reference and reference technology.

RUSA has six specialty sections that are free to RUSA members:  BRASS (Business Reference and Services Section), CODES (Collection Development and Evaluation Section) HS (History Section), ETS (Emerging Technologies Section), RSS (Reference Services Section) and STARS (Sharing and Transforming Access to Resources Section