Día Publicity Tool Kit

Día Publicity Tools

Hundreds of public and school libraries will celebrate Día on April 30, 2020. Día is a national library program that fosters literacy for all children from all backgrounds. It is a commitment to include and celebrate a variety of cultures every day, year-round, culminating annually on April 30.

Día is an enhancement of Children’s Day, which began in 1925. Children’s Day was designated as a day to bring attention to the importance and well-being of children. In 1996, nationally acclaimed children’s book author Pat Mora proposed linking the celebration of childhood and children with literacy to found El día de los niños/El día de los libros. 

The common goals of all Día programming are to:

  • Celebrate children and connect them to the world of learning through books, stories and libraries.

  • Recognize and respect culture, heritage and language as powerful tools for strengthening families and communities.

  • Nurture cognitive and literacy development in ways that honor and embrace a child’s home language and culture.

  • Introduce families to community resources that provide opportunities for learning through multiple literacies.

Find out about Día events happening in your community 

Map of US with participating libraries

Tell us about your Día event, or find out how others across the country are celebrating. Submitted event information will appear in ALSC's interactive map which is scanned by library professionals and press.    

You can also share your information with Día friends via Facebook, on Twitter @wearealsc or by using #diatogether.



Free Program Resources

Día Fact Sheet

Flyer Template

Letter to the Editor Template

PSA Templates


Public Service Announcements (PSAs)

Dia founder pat mora







Downloadable broadcast quality audio PSAs featuring Día founder and renowned children's author Pat MoraPSAs are Also available en Español.



Día Fact Sheet 

Free Program Downloads



2021 Dia Banner

2021 Día Social Media Graphic

Día Facebook Cover Anniversary


Social Media 

To share or follow Día on social media, please use #diaturns25 and #sharebookjoy.

Dia on Facebook Find Día on Facebook!


 follow dia on twitter Follow us on twitter @wearealsc


Contact Us
Association for Library Service to Children
225 N Michigan Ave., Suite 1300
Chicago, IL 60601