Día Press Kit

Each Story matters. Every child counts. Día. Children's Day/Book Day. Logo for ALSC: Association for Library Service to Children

On April 30 each year, public and school libraries celebrate Día, a national library program that fosters literacy for all children from all backgrounds. Programs such as Día play a critical role in helping meet the needs of an increasingly diverse population, while also fueling understanding and acceptance.

Día, also known as El día de los niños/El día de los libros (Children’s Day/Book Day), is a commitment to include and celebrate a variety of cultures every day, year-round, culminating annually on April 30. Día is an enhancement of Children’s Day, which began in 1925. In 1996, nationally acclaimed children’s book author Pat Mora proposed linking the celebration of childhood and children with literacy to found Día.

Media Contacts

Raymond Garcia, cmomedia@ala.org

2023-24 Events

Search Día events around the country, or use the interactive map to find Día programs in your community.

Public Service Announcements (PSAs)

Dia founder pat mora
Downloadable broadcast-quality audio PSAs featuring Día founder and renowned children's author Pat Mora. PSAs are also available en Español.

Día Reading Lists

Check out these free downloadable booklists for children, birth to age 14.


Each Story MNatters. Every Child Counts. Día. Children's Day/Book Day. Celebrate with Us! dia.ala.org. Logo for ALSC: Association for Library Service to Children

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Social Media 

To share or follow Día on social media, please use #diatogether. Find Día on Facebook, and follow the Association for Library Service to Children on Twitter/X.