Día Press Kit







On April 30, 2021, public and school libraries will celebrate the 25th anniversary of Día, a national library program that fosters literacy for all children from all backgrounds. Programs such as Día play a critical role in helping meet the needs of an increasingly diverse population, while also fueling understanding and acceptance.

Día, also known as El día de los niños/El día de los libros (Children’s Day/Book Day) is a commitment to include and celebrate a variety of cultures every day, year-round, culminating annually on April 30. Día is an enhancement of Children’s Day, which began in 1925. In 1996, nationally acclaimed children’s book author Pat Mora proposed linking the celebration of childhood and children with literacy to found Día.  

Press Releases 

Día 25th anniversary celebrations to highlight diversity, culture, and literacy

Celebraciones del 25to aniversario del “Día” resaltarán diversidad, cultura y alfabetismo

2021 Events

What Día events are happening in your community? 

Map of US with participating libraries [link to]

Find out how others across the country are celebrating by using this interactive map.

Public Service Announcements (PSAs)

Dia founder pat mora






Downloadable broadcast quality audio PSAs featuring Día founder and renowned children's author Pat Mora. PSAs are Also available en Español.



2021 Dia Banner






2021 Día Social Media Graphic

Día Facebook Cover Anniversary


Social Media 

To share or follow Día on social media, please use #diaturns25 and #sharebookjoy.

Dia on Facebook Find Día on Facebook!


follow dia on twitter Follow us on twitter @wearealsc