A guide to championing your school library

CHICAGO — Published by Facet Publishing and available through the ALA Store, “Championing Your School Library: A Practical Guide to Advocacy, Marketing and Promotion” is a comprehensive resource of practical strategies that will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community. Written by Barbara Band, an award-winning librarian with more than three decades of experience, this book draws on both library and business strategies, as well as real-life examples and case studies of successful practices. Readers will learn how to craft a strategic marketing plan tailored to user needs and ensure that school librarians can offer and build engaging connections for mutual benefits. Chapters cover such topics as:

• an introduction to advocacy, marketing and promotion, as well as their importance;
• developing advocacy techniques and marketing plans;
• how to demonstrate the value and impact of the school library; and
• the importance of building relationships with stakeholders.

Band is Treasurer and newsletter editor of the CILIP School Libraries Group and was previously CILIP President and Vice Chair of the Great School Libraries Campaign. In addition, she contributed to the work of the School Library Association as editor of The School Librarian, wrote several SLA publications, and was Chair of the SLA Berkshire branch. She is also Chair of the Library Services Trust, and founder and Chair of the UK Pupil Librarian of the Year Award (PLAA). She is known as an influential library campaigner and has worked with BookTrust, the National Literacy Trust and the Open University, among other organizations, to advocate for the value and benefits of reading, and the role and importance of school libraries.

Facet Publishing, the commercial publishing and bookselling arm of CILIP: the Chartered Institute of Library and Information Professionals, is the leading publisher of books for library and information professionals worldwide. ALA Store purchases fund advocacy, awareness and accreditation programs for library and information professionals worldwide. ALA Editions publishes resources used by library and information professionals, scholars, students, and educators to improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy. ALA authors and developers are leaders in their fields, and their content is published in a variety of print and electronic formats. Contact ALA Editions at editionsmarketing@ala.org.