For immediate release | October 29, 2025

Delivering digital content in museums

book cover for Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions

CHICAGO —Published by Facet Publishing and available through the ALA Store, “Digital Content in Museums: Delivering Discoverable, Usable and Strategic Content in Museums, Galleries and Heritage Institutions” covers the breadth of digital content – from social media and website design to blog posts, content strategy, and surveys – with the aim of helping institutions increase their visibility, develop their audiences, and meet user needs. Providing tips, templates, and real-life examples, Georgina Brooke focuses on how digital content can positively impact the sector, addressing these key points:

  • the discoverability of museums through digital content;
  • the usability of the digital spaces for audience users; and
  • how heritage institutions can produce creative content and rely on storytelling to build a loyal audience.

Brooke is a Senior Content Strategist at One Further. She has worked for clients such as National Archives, Tate, and National Museums Scotland and Wales. She leads projects relating to content design, content strategy, SEO, digital strategy, website discovery, social media, and digital user research. She has held previous roles leading digital content teams at National Museums Scotland and Oxford University Museums and Gardens.

Facet Publishing, the commercial publishing and bookselling arm of CILIP: the Chartered Institute of Library and Information Professionals, is the leading publisher of books for library and information professionals worldwide. ALA Store purchases fund advocacy, awareness and accreditation programs for library and information professionals worldwide. ALA Editions | ALA Neal-Schuman publishes resources used by library and information professionals, scholars, students, and educators to improve programs and services, build on best practices, enhance pedagogy, share research, develop leadership, and promote advocacy. ALA authors and developers are leaders in their fields, and their content is published in a variety of print and electronic formats. Contact ALA Editions | ALA Neal-Schuman at editionsmarketing@ala.org.

Contact:

Rob Christopher

Marketing Coordinator

American Library Association

ALA Publishing & Media

editionsmarketing@ala.org

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