Core Webinar: Build Your Brand, Build Your Community

CHICAGO—Join Core for the webinar "Build Your Brand, Build Your Community" on December 2, 2025, at 1 p.m. CT. Building your brand isn’t simply about flyers and logos. It's about embedding your library’s story into every corner of your community. Learn how you can build your library’s brand to increase loyalty and connection with your customers through simple yet impactful ways. Presenters will share how varying departments can unite to support staff across the system in building the library’s brand, such as building eye-catching displays, issuing a one-question customer satisfaction survey, and developing and implementing a simple style guide for all to embrace. Outcomes will be shared--you’ll be surprised to see the impact!

Build Your Brand, Build Your Community
Live Webinar: Tuesday, December 2, 2025, 1 - 2 p.m. CT

Presenters:

Kelly Sitzman, Director of Communications & Employee Development, Pioneer Library System, Norman, OK

Alisa Green, Learning and Development Professional, Pioneer Library System, Oklahoma City, OK

Registration Fees:

Core Member: $57.85
ALA Member: $80.10
Nonmember: $89.00
Student: $44.50

How Do I Purchase Group Registration?

You can register a group by specifying the number of people who will be accessing the webinar during checkout. We offer webinars discounts based on the number of registrations you specify at checkout. If you are a Core member, you can purchase seats for yourself and your colleagues at the Core discount rate; ALA's new e-Learning store allows you to extend Core member savings to colleagues at your institution.

Can't attend the live event? No problem! All registrants will receive a link to the recorded session for later viewing at their convenience.

Register online or by phone at 1-800-545-2433 (press 1 to reach our customer service representatives).

For questions or comments related to Core webinars, please contact Core staff at corece@ala.org.

About Core

Core: Leadership, Infrastructure, Futures is the national association that advances the profession of librarians and information providers in central roles of leadership and management, collections and technical services, and technology. Our mission is to cultivate and amplify the collective expertise of library workers in core functions through community building, advocacy, and learning. Core is a division of the American Library Association. Follow us on our Blog, Instagram and LinkedIn.