For immediate release | January 25, 2024

New from ACRL - “Empathy by Design: Empathy-Driven Marketing for Libraries”

CHICAGO – The Association of College and Research Libraries (ACRL) announces the publication of “Empathy by Design: Empathy-Driven Marketing for Libraries” by Sabine Jean Dantus, offering step-by-step strategies for understanding why people visit the library and tailoring your marketing with personalization that resonates with users on a deeper level.

The library is a universal resource where knowledge and information meet. To advertise this resource and advance equal access in positive ways, libraries must develop strategies, campaigns, and messages that show they care about the lives of their diverse communities.

"Empathy by Design: Empathy-Driven Marketing for Libraries" provides real-world solutions for understanding your target audience through empathy and demonstrates how to gather and use data to develop messages and programming that fosters meaningful connections and engagement. You’ll find ideas for understanding the customer journey, creating an empathic library brand, and creating empathy-driven marketing strategies, campaigns, content, and tactics.

Today’s library marketers should both understand the effectiveness of using empathy in marketing and use it as a radical tool for advancing our profession’s values of diversity, equity, inclusion, and accessibility. The strategies outlined in "Empathy by Design" can give you the tools you need to make your marketing — and your library — more targeted and empathic.

“Empathy by Design: Empathy-Driven Marketing for Libraries” is available for purchase in print and as an ebook through the ALA Online Store; in print through; and by telephone order at (866) 746-7252 in the U.S. or (770) 442-8633 for international customers.


The Association of College & Research Libraries (ACRL) is the higher education association for academic libraries and library workers. Representing nearly 8,500 individuals and libraries, ACRL (a division of the American Library Association) develops programs, products, and services to help those working in academic and research libraries learn, innovate, and lead within the academic community. Founded in 1940, ACRL is committed to advancing learning, transforming scholarship, and creating diverse and inclusive communities. Find ACRL on the web, Facebook, Twitter, Instagram, LinkedIn, Threads, and YouTube.


Erin Nevius

Content Strategist