For immediate release | March 15, 2023

Core Webinar: How to Effectively Market Today’s Library

CHICAGO–Join Core on April 25, 2023, at 1 p.m. CT for the webinar “How to Effectively Market Today’s Library.” In this interactive session, two marketing directors will share marketing challenges, strategies, and solutions that staff at all levels can apply to get results. By demonstrating success stories and encouraging others to take the leap, participants will leave imagining what impact they could make by moving beyond the flyer and thinking about new, innovative, and engaging ways to spark customer curiosity in interacting with the library. Tips, tricks, and tools will be shared that can be applied whether you're a decision-maker or a library staff member working directly with customers. While the presenters will speak from their experience working with public libraries, the skills taught and learning outcomes can be applied to a variety of library types.

How to Effectively Market Today's Library

Live Webinar:
Tuesday, April 25, 2023, 1 - 2 p.m. CT


Kelly Sitzman, Director of Communications & Employee Development, Pioneer Library System, Norman, OK

Gregg Dodd, Director of Marketing & Communications, Columbus Metropolitan Library, Columbus, OH

Registration Fees:

Core Member: $57.67

ALA Member: $71.10

Nonmember: $79.00

How Do I Purchase Group Registration?

You can register a group by specifying the number of people who will be accessing the webinar during checkout. We offer discounts for webinar based on the number of registrations you specify in checkout. If you are a Core member, you can purchase seats for yourself and your colleagues at the Core discount rate; ALA's new e-Learning store allows you to extend the Core member savings with colleagues at your institution.

Can't attend the live event? No problem! All registrants will receive a link to the recorded session for later viewing at their convenience.

Register online or by phone at 1-800-545-2433 (press 1 to reach our customer service representatives).

For questions or comments related to Core webinars, please contact Core CE staff at

About Core

Core: Leadership, Infrastructure, Futures is the national association that advances the profession of librarians and information providers in central roles of leadership and management, collections and technical services, and technology. Our mission is to cultivate and amplify the collective expertise of library workers in core functions through community building, advocacy, and learning. Core is a division of the American Library Association. Follow us on our Blog, Twitter or Instagram.


Mia Blixt-Shehan

Continuing Education Assistant

American Library Association

Core: Leadership, Infrastructure, Futures