For immediate release | September 2, 2020

Core webinar will help you build a communications plan to convey your library’s values

A coordinated and strategic plan for communication and outreach can highlight your library’s value significantly. It can create a common experience and understanding for your library’s community of stakeholders including users, boards, administrators, donors, and social media networks. A strong communications plan keeps the library focused on objectives from the strategic plan and prevents resources from being wasted.

On Wednesday, September 16 at 1 pm CT, Core: Leadership, Infrastructure, and Futures, a new division of the American Library Association (ALA), will present the webinar “Creating a Strategic Library Communication Plan to Convey the Library's Value and Values”. This webinar will outline the purpose and development of a library’s values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture.

Presented by Doralyn Rossmann, associate professor and head of Digital Library Initiatives at Montana State University (MSU) in Bozeman, MT, this webinar is aimed at library managers and leaders. During the webinar, attendees will learn how to create a mission statement, vision statement, values statement, strategic plan, and, ultimately, a communication plan; how to embed these statements and plans in the organizational culture; how to apply specific tools and templates to create a communication plan for your library; and how to keep a communication plan an actively used resource in your library.

Registration is $43 for Core members; $59 for nonmembers; and $129 for groups, including a link to share with others in your institution for safe, social-distancing viewing. Additionally, all those who register will receive a link to the recorded session for viewing at their convenience.

For more information, including how to register, visit To view other webinars from Core, visit

For questions about registration, contact ALA Registration at 1-800-545-2433 and press 5, or email For all other webinar questions or comments, please contact

ALA and Core are committed to supporting our members, staff, and all librarians and library workers during these uncertain times. We will continue to offer online learning opportunities and will do our best to accommodate the remote needs of our attendees. We will also continue to offer group registration, providing individual logins for each group member registered for Core webinars. Please contact Core with any questions or concerns.

Core: Leadership, Infrastructure, Futures is a community of library workers in core functions of management and leadership, technical services, and technology shaping the future of the profession by aspiring library leaders, empowering libraries through technology, and preserving resources. Core is a division of the American Library Association.


Fred Reuland

Program Officer, Continuing Education

Core: Leadership, Infrastructure, Futures