For immediate release | November 21, 2016

PLA to offer free member-exclusive readers’ advisory webinar with Becky Spratford

CHICAGO – At 1 p.m. Central on December 7, the Public Library Association (PLA) will host “Sure Bet Bests: Matching Readers With Their ‘Best’ Reads,” exclusively for PLA personal members. This free webinar will take you down this year’s "best" list rabbit hole, make sense of the larger reading trends it illustrates, and start you off on crafting your plan to help your patrons find the right read for them.

During this hour-long presentation, Becky Spratford, Readers’ Advisory specialist, will look at how to turn the excitement of “best” season into an actionable plan where you, your entire staff (from public service to behind the scenes), and even your patrons themselves can get in on the act, suggest books to each other, and allow you to have the “best” service to readers all the year through.

Registration for this webinar is required and exclusively for PLA personal members. Space is limited.

Want to know more about Becky Spratford, MLIS? Becky is a Readers' Advisor in Illinois specializing in serving patrons ages 13 and up. She trains library staff all over the world on how to match books with readers through the local public library. She runs the critically acclaimed RA training blog RA for All, and is on the steering committee of the Adult Reading Round Table. She is under contract to provide content for EBSCO’s NoveList database and writes reviews for Booklist. Becky is also known for her work with horror readers as the author of The Reader’s Advisory Guide to Horror, Second Edition (ALA Editions, 2012) and is a proud member of the Horror Writers Association—which is honoring her as a special guest of honor at StokerCon 2017 for her contribution to the genre. You can follow Becky on Twitter @RAforAll.

The Public Library Association (PLA) is the largest association dedicated to supporting the unique and evolving needs of public library professionals. Founded in 1944, PLA serves nearly 9,000 members in public libraries large and small in communities across the United States and Canada, with a growing presence around the world. PLA strives to help its members shape the essential institution of public libraries by serving as an indispensable ally for public library leaders. For more information about PLA, visit


Kara O'Keefe

Manager, Marketing and Membership

Public Library Association (PLA)