For immediate release | November 22, 2016

Libraries Transform logo receives registered trademark

CHICAGO – The American Library Association’s (ALA) Libraries Transform campaign logo is now an officially registered trademark. In accordance with the trademark, the logo has been updated by replacing the “TM” with the ®. The Libraries Transform website has been updated to reflect this change.

Libraries currently using the Libraries Transform logo are being asked to replace the old logo with the updated version on any websites, social media, email signatures or new materials that are being created. Print materials or signage featuring the Libraries Transform logo with the “TM” can still be used.

The updated Libraries Transform logo with the registered trademark is available online at

If you have any questions regarding the transition to the updated logo with the ®, please contact Jeff Julian at or 312-280-5042.

Libraries Transform, an initiative of the American Library Association, is a national public awareness campaign highlighting the transformative nature of our nation’s libraries and elevating the critical role libraries play in the digital age. Since Libraries Transform launched in 2015, more than 3,900 libraries and library advocates have joined the campaign. A full report on the first year of the campaign is available here.

Support the future of our nation’s libraries and donate to the ALA and its divisions on #GivingTuesday, Nov.29. #GivingTuesday is a social media driven day of giving held in conjunction with the beginning of the holiday season and end-of-year giving.


Heather Cho

Media Relations Specialist

American Library Association

Public Awareness Office