For immediate release | May 2, 2016

Be RUSA's guest and learn to create emotional resonance at your library

CHICAGO — Dave Cobb will be the keynote speaker at the President’s Program hosted by the Reference and User Services Association (RUSA) at the upcoming ALA Annual Conference in Orlando, Florida.

Cobb, vice president, creative development of the Thinkwell Group, is an expert on designing immersive educational experiences for museums and theme parks. He'll talk about how libraries can tell stories with space and create an emotional resonance for library patrons--drawing on examples from the library world, as well as local Orlando theme parks.

“We are very excited to have Dave Cobb as our speaker for the 2016 RUSA President’s Program. We think the guest experience theme--which incorporates technology, interactivity, and theatricality in engaging and exciting library users-- will resonate with librarians in all types of libraries," said RUSA President Anne Houston.

The session will also feature two expert responders from the library world, John Blyberg, assistant director for innovation and UX at the Darien Library; and Steven Bell, associate university librarian for research & instructional services at Temple University.

RUSA President’s Program is a part of RUSA’s programs and event offerings at the ALA Annual Conference and will be held from 4 - 5:30 p.m. on Saturday, June 25 at the Orange County Convention Center. There is no cost for this program, but conference registration is required in order to participate in this event--you can register now at the ALA Annual Conference website. A complete list of RUSA events at the Annual Conference is available on the RUSA website.

RUSA is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need. RUSA supports excellence in the delivery of general library services and materials, and the provision of reference advisory, and resource sharing for all ages, in every type of library. Please visit our website at


Marianne Braverman

Marketing & Programs Manager

Reference and User Services Association