For immediate release | April 28, 2016

Solomon’s nitty-gritty guide to content marketing

CHICAGO— When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Simply put, content marketing is the most effective way to increase your value to customers. “The Librarian's Nitty-Gritty Guide to Content Marketing,” published by ALA Editions, makes content marketing concepts bite-sized and easily digestible. Laura Solomon, also author of the best-selling book “The Librarian's Nitty-Gritty Guide to Social Media,” speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide:

  • defines the essential characteristics of effective content marketing;
  • explores methods of audience assessment;
  • demonstrates how to optimize content for sharing;
  • explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;
  • describes meaningful metrics for the library context;
  • points out 5 common mistakes and how to avoid them;
  • provides a template for creating personas; and
  • includes first-hand accounts from library marketers.

Solomon is the library services manager for the Ohio Public Library Information Network and the former web applications manager for the Cleveland Public Library.She has been doing web development and design for over fifteen years, in both public libraries and as an independent consultant. A 2010 Library Journal Mover & Shaker, she is also the author of “The Librarian's Nitty-Gritty Guide to Social Media” and “Doing Social Media So It Matters: A Librarian's Guide.” In 2009 she was recognized by the Ohio Library Council for her role in saving more than $147 million of public library funding by using social media.

ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. ALA Editions publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. ALA authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. Contact us at (800) 545-2433 ext. 5052 or editionsmarketing@ala.org.

Related Links

"The Librarian's Nitty-Gritty Guide to Content Marketing"

"The Librarian's Nitty-Gritty Guide to Social Media"

"New Routes to Library Success: 100+ Ideas from Outside the Stacks"

Contact:

Rob Christopher

Marketing Coordinator

American Library Association

ALA Publishing

rchristopher@ala.org

312-280-5052