For immediate release | January 13, 2015

ALA joins Canadian Library Association and Toronto iSchool to offer 'Library Advocacy Unshushed' MOOC

CHICAGO – The American Library Association is proud to announce its partnership with the Canadian Library Association (CLA) and the University of Toronto iSchool in offering its popular MOOC (Massively Open Online Course), entitled “Library Advocacy Unshushed: Values, Evidence, Action” beginning Feb. 1, 2015.

Wendy Newman, a senior fellow and lecturer at the Faculty of Information at the University of Toronto iSchool, will lead this six-week adaption of a popular online elective class on advocacy, offering anyone, anywhere in the world, the opportunity to learn more about advocacy for libraries and strengthening of the communities they serve.

“This MOOC takes advocacy training to the next level, reaching thousands of librarians and advocates through one course, while building on ALA’s advocacy concepts and messages,” said Courtney Young, ALA president. “The partnership with the University of Toronto iSchool and CLA is an exciting development for advocates and libraries in both countries – and around the world.

Previous participants described the MOOC as a breakthrough in their understanding and action planning, stating that the curriculum “showed me the value of building relationships”, “made me approach our library’s advocacy much differently” and “helped me see advocacy in a new light.” Over 5,200 individuals participated the last time the course was offered.

Offered through the EdX consortium, in which the University of Toronto collaborates with other leading universities, “Library Advocacy Unshushed” is now available for registration via this URL:

The course will start on Feb. 2, 2015, and ends March 23, 2015. There is no prerequisite, though basic knowledge of librarianship is recommended. Through this open form of course delivery, including videos, online discussions, quizzes, and video interviews with guest experts, participants will learn how to be powerful advocates for the values and future of libraries and librarianship. Participants should expect to commit four to five hours of study per week.

For more information, visit


Joaquin Falcon

Communications Specialist