Using data to make your case and get results

CHICAGO — Administrators, policymakers, legislators and the public demand concrete, measurable evidence of library use and why they are needed. The collection and dissemination of data about library service in a straightforward, convincing manner are integral components of library advocacy in the current economic climate. “Say It with Data: A Concise Guide to Making Your Case and Getting Results,” published by ALA Editions, addresses frontline librarians lobbying for increased programming or staff, as well as administrators marshaling statistics to stem the tide of budget cuts and prevent library closures. Exploring the whys and hows of using data to build a better picture of library needs and successes, Priscille Dando uses a distinctive combination of research-based information and practical application. Her book:

• demonstrates how data from surveys, focus groups, ALA and state and local sources can be aggregated and used to craft a strong message;
• takes readers step by step through the process of using data to tailor a message to specific audiences;
• offers real-world examples from school and public libraries that can be used as models.

Dando is a library information services educational specialist supporting the secondary library programs of Fairfax County Public Schools, Virginia. Her 23-year career as a teacher and librarian has focused on best practices for instruction and advocacy for teens. She is a National Board Certified Teacher in Library Media and was named Teacher of the Year at Robert E. Lee High School in 2003. A member of the Young Adult Library Services Association (YALSA) Board of Directors, she also serves on several advisory boards, including the National Forum on Teens and Libraries hosted by YALSA and supported by the Institute of Museum and Library Services.

ALA Store purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. ALA Editions publishes resources used worldwide by tens of thousands of library and information professionals to improve programs, build on best practices, develop leadership, and for personal professional development. ALA authors and developers are leaders in their fields, and their content is published in a growing range of print and electronic formats. Contact ALA Editions at (800) 545-2433 ext. 5418 or editionsmarketing@ala.org.

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"Say It with Data: A Concise Guide to Making Your Case and Getting Results"

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