For immediate release | July 30, 2013

Chicago Bulls’ Luol Deng named Honorary Chair of Library Card Sign-up Month

CHICAGO – This September, Chicago Bulls two-time NBA All Star Luol Deng will encourage children to get the most important school supply of all: a library card.

As the Honorary Chair of Library Card Sign-up Month, Luol Deng has donated his image to a print and digital public service announcement (PSA). ALA will place the PSA in magazines and on websites to remind parents and educators that a library card is a key tool in achieving academic success.

A native of the Sudan, Deng has won the NBA’s sportsmanship award for the player who best exemplifies ethical behavior, fair play and integrity on the court. In 2008, Deng was honored with the UN Refugee Agency’s Humanitarian of the Year Award for his efforts to bring education and sports to millions of displaced children.

Librarians looking to promote Library Card Sign-up Month locally can download the PSA at www.ala.org/librarycardsignup. Free customization is available.

In addition to the PSA, sample media tools are now available to remind the public of all the resources available for free with a library card. Tools include audio PSAs, a sample press release, proclamation and PSA scripts.

To download free promotional materials, visit www.ala.org/librarycardsignup.

Library Card Sign-up Month is a time when libraries across the country remind parents that a library card is the most important school supply of all. Thousands of public and school libraries join together each fall in a national effort to ensure every child signs up for their own library card.

Contact:

Megan McFarlane

Campaign Coordinator

PIO

mmcfarlane@ala.org

312-280-2148

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