For immediate release | September 4, 2012

A complete toolkit for library marketing

CHICAGO — As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole.

The Library Marketing Toolkit,” published by Facet Publishing and available through Neal-Schuman Publishers, provides readers with everything needed to successfully market any library. Author Ned Potter offers expert coverage of every element of library marketing and branding for all types of libraries, including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. Included are numerous case studies highlighting best practices and offering expert advice from thought-leaders such as David Lee King, Alison Circle, Terry Kendrick and Rebecca Jones, plus institutions at the cutting-edge of library marketing, including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. Among the key topics covered in the text are:

  • Seven key concepts for marketing libraries;
  • Strategic marketing;
  • The library brand;
  • Marketing and the library building;
  • An introduction to marketing online;
  • Marketing with social media;
  • Marketing with new technologies;
  • Marketing and people;
  • Internal marketing;
  • Library advocacy as marketing;
  • Marketing special collections and archives.

Potter is an academic liaison librarian at the University of York, UK, with responsibilities in the areas of information literacy and marketing. In 2010 he formed LISNPN, the network for new professionals in librarianship and in 2011 he won an SLA-Europe Early Career Conference Award and was named a Library Journal Mover & Shaker in the marketing category. He currently serves on the SLA's Online Content Advisory Council and writes and presents regularly on the subject of marketing libraries.

Founded in 1976 by Patricia Glass Schuman and John Vincent Neal, Neal-Schuman Publishers, now an imprint of ALA Publishing, publishes professional books for librarians, archivists, and knowledge managers. Neal-Schuman purchases fund advocacy, awareness and accreditation programs for library professionals worldwide. Contact us at (800) 545-2433 ext. 5418 or

Related Links

"The Library Marketing Toolkit"

"Effective Blogging for Libraries (THE TECH SET® #10)"

"Successful Social Networking in Public Libraries"


Jill Davis

Marketing Manager

ALA Editions

1-800-545-2433 ext. 5418