For immediate release | August 14, 2012

Learn to plan and strategize for 'A More Effective Social Media Presence' in new workshop

CHICAGO — ALA TechSource announces a new workshop, A More Effective Social Media Presence: Strategic Planning and Project Management with Sarah Steiner and Cliff Landis. This 90-minute online workshop will take place on Wednesday, Sept. 12, 2012.

Building a presence for your library on sites like Facebook, Twitter and LinkedIn is a great idea, but how do you ensure that you’re doing so in a strategic way that maximizes the benefit to your library and effectively organizes staff time and responsibility? In this workshop, Sarah Steiner and Cliff Landis will show you how to design and implement a social media plan that meets the needs of your patrons and also fits the capacity of your staff. With guidance for assessing your library users’ needs and getting stakeholders on board, you’ll be able to build a strategy from the ground up. You’ll also learn how to manage projects effectively and keep your plan flexible so your library can keep up with the constantly changing social media landscape.

Topics include:

  • how to assess your library users’ interest in social media;
  • planning for both users and staff;
  • techniques for effective project management and documentation;
  • using free or low-cost assessments to make user-centered decisions.

Registration for this ALA TechSource Workshop is available on the ALA Store. You can purchase registration at both individual and group rates. The workshop lasts 90-minutes and takes place at 2:30 p.m. EDT on Wednesday, Sept. 12, 2012.

Sarah Steiner is the social work and virtual services librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library’s social media outreach, coordinating assessing and regularly staffing the library’s chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation and best practices in Georgia libraries. As a 2011 Library Journal Mover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians. Visit her website at

Cliff Landis is the Web services librarian at Georgia State University. He is also a researcher, author and speaker on the role of emerging technologies in libraries, social network sites, user-centered service, assessment and the co-evolution of humanity and technology. He has a diverse range of interests both within and outside of the library field, which help inform his unique perspective on the future of libraries.

ALA TechSource Workshops are designed to give you and your staff the opportunity to participate in a hands‐on learning experience that will help you make the best technology decisions for your library.

ALA TechSource is a publishing imprint of the American Library Association. ALA TechSource publishes Library Technology Reports and the ALA TechSource Blog.

ALA Store purchases fund advocacy, awareness, and accreditation programs for library professionals worldwide.


Dan Freeman


ALA Online Resources (AOR)

(800) 545-2433 ext.5413