For immediate release | July 2, 2012

Attend PLA’s webinar and learn how to utilize interactive screencasting technology to educate patrons

CHICAGO — At 1 p.m. CDT on July 18, the Public Library Association (PLA) will host a live, hour-long webinar, “Screentastic! Using Screencasting as a Reference and Customer Service Tool, designed to help libraries take patron instruction to a new level. Screencasts are excellent tools for library staff to demonstrate software, teach computer skills and visually share step-by-step navigation of websites and databases.

Instructor Mick Jacobsen, librarian and supervisor of adult computer labs at the Skokie (Ill.) Public Library, will demonstrate how screencasts can be effective tools for all sizes of public libraries. Participants will leave with an awareness of both free and premium screencasting programs, as well as the knowledge to start creating instructional screencasts for their next patron questions.

Registration for “Screentastic! Using Screencasting as a Reference and Customer Service Tool,” costs $28 (PLA Members), $31.50 (ALA Members) and $35 (Nonmembers). Groups of any size can register for individual webinars for $129.

For more information about PLA, contact the PLA office at (800) 545-2433, ext. 5PLA, or visit PLA’s website at PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.


Amy Sargent

Manager, Marketing

Public Library Association (PLA)

1-800-545-2433 ext.5024