For immediate release | May 15, 2012

PR Forum 2012: Implementing new technologies @ your library

CHICAGO – Tom Peters, assistant dean for strategic initiatives at Illinois State University, will speak at the 2012 PR Forum from 8-10 a.m., June 24, at the ALA Annual Conference in Anaheim, Calif.

Peters will discuss how to implement emerging technologies, including mobile technology, in your library through collaboration. The program will also address how technologies can be implemented successfully with attention to time and budget management.

The PR Forum will be held at the Anaheim Convention Center in room 304 AB.

The program will also include recognition of the Sacramento (Calif.) Public Library as winner of the 2012 Scholastic Library Publishing National Library Week Grant. The library received $3,000 to develop its public awareness campaign using the National Library Week theme, You belong @ your library.

The annual PR Forum, one of the most anticipated programs about library public relations and marketing at the ALA Annual Conference, is coordinated by the PR Assembly, Toni Tucker, chair. The PR Assembly is a subcommittee of the ALA Public Awareness Committee.


Megan McFarlane

Campaign Coordinator

Public Information Office (PIO)

800-545-2433 ext. 2148