For immediate release | May 14, 2012

Get tips on managing media with a free webinar from PLA

CHICAGO — At 1 p.m. Central time on May 31, the Public Library Association (PLA) will host a free live, hour-long webinar, “Managing Traditional and Social Media for Libraries,” covering the fundamentals of media planning and outreach—including social media—to prepare library staff to work with the media and generate attention that will support the library’s activities and advocacy efforts.

Instructor Steve Yacovelli, owner and principal of TopDog Learning Group LLC, Orlando, Fla., will provide practical and insightful steps to connect with community media, to prepare and deliver a media interview and to deliver library messages effectively.

This webinar is an extension of the free PLA advocacy training program, Turning the Page 2.0.

There is no cost to attend Managing Traditional and Social Media for Libraries;” however registration is required and space is limited.

For more information about PLA, contact the PLA office at (800) 545-2433, ext. 5PLA, or visit PLA’s website at PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.


Amy Sargent

Manager, Marketing

Public Library Association (PLA)

1-800-545-2433 ext.5024