For immediate release | April 30, 2012

Galvanize your library advocacy and outreach after attending ALA Annual Conference

CHICAGO - It’s more critical than ever to communicate the value of libraries effectively. ALA Annual Conference offers a wide range of opportunities to get new strategies and learn about best practices, innovations and resources to take home and implement. Check the Conference Scheduler for details on any of the following highlights and to find dozens more related programs and discussions.

Advocacy Corner—ALA Member Pavilion Expert library advocates in conversation about the latest issues affecting libraries and ways to deal with them, plus an ongoing series of short discussions , workshops and Q&A sessions to help improve advocacy skills and showcase current advocacy initiatives from all facets of the profession. (ALA Office for Advocacy)

Innovative marketing tips A wide variety of programs that offer creative marketing tips, such as The 4 Ps: Library Marketing for Young Adults on developing library marketing plans around product, placement, pricing and promotion (YALSA). Plus an outstanding opportunity to hear John Jantsch, best-selling author of "Duct Tape Marketing" and "The Referral Engine" as he applies his well-tested theories specifically to libraries, with a focus on strategies that help your library realize its full marketing potential. (ASCLA)

Effective campaigning The Elections and You: How to Campaign for Libraries during the Electoral Season, with Advocacy Guru Stephanie Vance explaining how to use the elections as a chance to advocate for libraries. (Washington Office)

Civic Engagement, Transforming Communities Frontline Advocacy—and the Library as Core Community Resource

Reclaiming Main Street and Libraries, with Rich Harwood, on the potential for libraries to strengthen their role in communities and civic life, as well as lobbying and galvanizing grass roots action at the national level. (Washington Office, ALA Committee on Legislation, ALA Center for Civic Life)

Civic Reflection Builds Community Connections, a preconference with Adam Davis and Carolyn Anthony, introducing participants to the Civic Reflection model, proven to strengthen partnerships and raise the profile of the library as a center for community life. (Public Programs Office)

Digital Inclusion: Libraries Transform Communities, a program that will help you find funding, develop partnerships and adapt your library to using new service models. (PLA)

What Does it Mean to Be a Community Anchor? with Cheryl Gould of Fully Engaged Libraries on one way to contribute and a model that needs to be broken to do so. (ALTAFF)

Transforming Libraries Through Frontline Advocacy, a program featuring Larry Neal and Deborah Doyle. (ALTAFF)

Guts and Glory: The Truth on What It Takes to Lead, with Luis Herrera and Sari Feldman eliciting real truths on how the city and county executives on the panel see libraries--likely to be a provocative conversation with straight talk about leadership and positioning libraries as key partners in city and county government. (PLA)

A Marriage Made in Heaven: Combining Marketing and Development to Ensure the Future of Your Library, a preconference offering insights on how the New Jersey State Library attracted famous athletes and authors to serve as Library Champions and then leveraged the program for effective fundraising. (ASCLA)

Visit us for general information about the conference, and use the Conference Scheduler to plan your time, create your calendar, and find out about many other highlights as they’re added—speakers, events, networking opportunities, and more. Get the best discount with Early Bird Registration, open until midnight, Sunday, May 13, 2012.

2012 ALA Annual Conference & Exhibition—Transforming Our Libraries, Ourselves


Mary Mackay

Director, Marketing

American Library Association

800-545-2433 ext.1532