For immediate release | February 23, 2012

'Why We Love Our Bookmobile' video celebration puts spotlight on mobile outreach

CHICAGO – As libraries gear up to celebrate the third National Bookmobile Day on April 11, they can now share what makes their bookmobile special through the “Why We Love Our Bookmobile” YouTube video celebration. Through April 11, libraries across the country are invited to submit videos on the National Bookmobile Day YouTube channel that highlight the essential library services that bookmobiles and their dedicated staff provide every day, in communities large and small.

“Why We Love Our Bookmobile” is open to libraries and library agencies who post videos that feature at least one of the following themes: patron support for the bookmobile; bookmobile services; or the library’s 2012 National Bookmobile Day celebrations. On National Bookmobile Day, three videos will be selected at random to receive $50 gift certificates from ALA Graphics.

For more information about “Why We Love Our Bookmobile,” including submission guidelines and instructions, please visit and click on “Why We Love Our Bookmobile.”

National Bookmobile Day celebrates America’s bookmobiles and the dedicated staff that provide vital library services in their communities. National Bookmobile Day is an opportunity for Americans to express their support for these important mobile institutions. For more than 100 years, bookmobiles have delivered information, technology and resources for life-long learning to Americans of all walks of life.

National Bookmobile Day, begun in 2010, is celebrated in conjunction with National Library Week (April 8-14) and honors mobile delivery outreach as an integral and vital part of library service in the United States. National Bookmobile Day is sponsored by the American Library Association (ALA), the Association of Bookmobile and Outreach Services (ABOS) and the Association for Rural & Small Libraries (ARSL).