For immediate release | February 14, 2012

PR Xchange Best of Show: Enter your library’s best publicity materials

CHICAGO – Your library has amazing promotional materials – newsletters, program announcements, reading celebrations, advocacy materials, fundraising campaigns and more – in either print or electronic formats. Here’s your chance to show them off! It’s that time of year again— to submit entries for the PR Xchange Best of Show competition sponsored by the Library Leadership and Management Association's Public Relations and Marketing Section (LLAMA-PRMS).

How can you enter? Download the Best of Show entry form and FAQ (includes category options and submission guidelines) on the LLAMA website at Entries must be postmarked no later than March 16, 2012.

Promotional materials produced in 2011 are eligible for this year’s contest. All categories will be judged on content, originality, design format and effectiveness by a team of experts in public relations and marketing. New categories this year include libraries’ use of QR codes and social media integration.

Winning entries will be on display during the PR Xchange program scheduled for 11 a.m. to 1:30 p.m. on Sunday, June 24, 2012 during the ALA Annual Conference in Anaheim, Calif. Awards will be presented to the winners on that day. Free samples of public relations materials from dozens of libraries will be available for attendees to “Xchange” during the program.

For more information, please email Holly Flynn at or Michelle Allen at

Please share this information with other libraries and PR people who might be interested in participating.

Best of luck to all participants!

About the Library Leadership and Management Association

The mission of the Library Leadership and Management Association ( is to encourage and nurture current and future library leaders, and to develop and promote outstanding leadership and management practices. LLAMA is a division of the American Library Association.