United for Libraries presents free webinar on running a successful library campaign

PHILADELPHIA — In celebration of the ninth annual National Friends of Libraries Week, Oct. 19-25, 2014, United for Libraries recorded a webinar with Libby Post of Communication Services and Doreen Hannon, executive director of the Salem-South Lyon (Mich.) District Library, who discussed the library’s successful millage campaign, developed thanks to a Neal-Schuman grant. Watch the free recording, which runs just over one hour.

Doreen Hannon received a Bachelor of Science from Michigan State University and a MLIS degree from Wayne State University. She has worked at the Salem-South Lyon District Library (SSLDL) since 1996 and has served as Library Director since 2002. Libby Post, one of United for Libraries' advocacy consultants, has been working with public libraries to pass funding and district initiatives as well as building referendums since 2005. She is the founder of the Library Campaign Training Institute and has a success rate of over 80 percent. She consulted with Salem-South Lyon Library District and helped the library lay out a successful strategy for their millage campaign utilizing the Power Guide for Successful Advocacy.

The free United for Libraries Power Guide for Successful Advocacy, developed through a grant from the Neal-Schuman Foundation, takes the mystery out of advocacy, provides you with an organized step-by-step approach, and allows you to develop a set of strategies that will motivate your community to pressure funders to support the library or in the case of a referendum or a bond issue – to vote “yes.”

United for Libraries: The Association of Library Trustees, Advocates, Friends and Foundations, is a division of the American Library Association that supports those who govern, promote, advocate, and fundraise for libraries. United for Libraries brings together library Trustees, advocates, Friends, and Foundations into a partnership that creates a powerful force for libraries in the 21st century. For more information or to join United for Libraries, visit the United for Libraries website or contact Jillian Kalonick at (312) 280-2161 or jkalonick@ala.org.

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