For immediate release | December 20, 2011

New webinar: How to influence with story

CHICAGO - Facts and figures may be the staples of organizational life, yet it is storytelling that reaches people’s hearts. ALA TechSource will cosponsor with WebJunction the January 10 webinar “Organizational Storytelling for Librarians: Using Stories for Leadership, Community, and Advocacy.”

Participants will learn the concepts of organizational storytelling taking hold in business and other sectors. Presenters are Kate Marek, professor at Dominican University’s Graduate School of Library and Information Science and author of "Organizational Storytelling for Librarians" (ALA, 2011); and Chris Rippel, head of continuing education, Central Kansas Library System.

Drawing from the storytelling principles of noted screenwriter Robert McKee, Marek and Rippel will share specific examples and tools for library communication and advocacy. Among the themes to be discussed are:

  • Gaining trust with stories about yourself and your sense of purpose.
  • Building teams by sharing vision.
  • Managing change with respect for the past.
  • Why storytellers listen.

The webinar is at 2 p.m. EST on Tuesday, Jan. 10, 2012 at WebJunction:

ALA TechSource is a publishing imprint of the American Library Association.

WebJunction promotes learning for all library staff by providing open, affordable online learning communities. Our members access resources, attend programs, take courses, share knowledge and network with others – all in an environment that fosters collaboration and mutual support. Founded in 2003 and based in Seattle, Washington, and Dublin, Ohio, WebJunction is supported in part by OCLC, grants from the Bill & Melinda Gates Foundation and the Institute for Museum and Library Services, partners in library service agencies, and the library community.


Dan Freeman