For immediate release | March 10, 2014

LITA webinar: Setting a Course for Social Media Success

CHICAGO — The Library and Information Technology Association (LITA) is offering a webinar, All Aboard - The Party’s Starting! Setting a Course for Social Media Success, presented by Mary Anne Hansen, Doralyn Rossmann, Angela Tate and Scott Young of Montana State University Library,, from 2 - 4 pm CDT on April 2, 2014.

Social media is more than a way to inform users; social media is a powerful way to build community online. Presenters will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.

Participants will take home a template for creating a comprehensive plan for social media usage and assessment, with an emphasis on creating a meaningful voice and a compelling personality.

For registration and additional information, visit the course page.

Library and Information Technology Association (LITA) members are information technology professionals dedicated to educating, serving, and reaching out to the entire library and information community. LITA is a division of the American Library Association.


Valerie Edmonds

Program Coordinator

Library and Information Technology Association (LITA)