For immediate release | November 4, 2013

AASL launches national surveys on the branding of school librarianship

CHICAGO – In order to provide a refreshing and inspiring image of school librarians and school library programs, the American Association of School Librarians (AASL) has launched two national surveys to examine the brands of the profession. The surveys will determine what the brands “school librarian,” “L4L” and “@your library” mean to current and future school library professionals and educational stakeholders.

School librarians are not only encouraged to complete the profession-focused survey, but to ask members of their educational communities to take the stakeholder survey as well. The comparison between the data collected from each survey will help AASL determine how it can best address gaps and meet the needs of both groups.

School Librarians survey

Stakeholders survey

The survey will be open through Dec. 2, 2013. To reach a wide audience and collect a representative sample, AASL will also reach out to several national educational organizations and request their help in disseminating the stakeholder survey to their memberships.

The American Association of School Librarians,, a division of the American Library Association (ALA), promotes the improvement and extension of library services in elementary and secondary schools as a means of strengthening the total education program. Its mission is to advocate excellence, facilitate change and develop leaders in the school library field.


Jennifer Habley

Manager, Web Communications

American Association of School Librarians (AASL)