For immediate release | January 3, 2017

2017 PR Xchange Awards competition opens

Submit your library’s promotional materials for the 2017 PR Xchange Awards Competition sponsored by the PRMS Section of LLAMA

CHICAGO — Libraries everywhere are creating exciting promotional materials: newsletters, program announcements, reading celebrations, advocacy materials, fundraising messages and much more. Now is the time to receive recognition for your library’s amazing work. The call for materials for the 2017 PR Xchange Awards competition is now open.

Read about the 2017 PR Xchange Awards Competition

Submit your materials online by March 15, 2017:

Check out the Frequently Asked Questions :

Need more information? Please contact the PR Xchange Awards co-chairs Mark Aaron Polger and Lesli Baker at

About the PR Xchange Awards Competition

The 2017 PR Xchange Awards Competition recognizes the very best public relations materials produced by libraries in the past year. The PR Xchange Awards Competition is sponsored by the Public Relations and Marketing Section (PRMS) of the Library Leadership and Management Association (LLAMA), a division of the American Library Association (ALA). The PR Xchange Awards Competition is overseen by the PR Xchange Committee.

Selection Criteria

This year’s competition will recognize original materials produced during the 2016 calendar year. Entries will be evaluated based on content, originality, and design by a team of experts in marketing, public relations, graphic design, and communications, who select the winner(s) in each category. Judging will be in the Greater New York City area for 2017. Please contact if you are interested in being one of the volunteer judges. If you decide to become a volunteer judge, then you cannot submit materials this year.

Submit Your Work

Please complete the online submission form ( for each entry by March 15, 2017. Each library may submit a maximum of 5 entries. If you are submitting a printed work, you must print out the confirmation email and mail it along with 3 hard copies of the work to:

2017 PR Xchange Awards Competition

c/o Mark Aaron Polger

70 East 10th street, apt. 6F

New York, NY 10003

Hard copies must be postmarked by the March 15, 2017 deadline. Submissions that are born digital should be submitted as electronic submissions.

Electronic submissions do not require a printed copy to be mailed out.


Winners will be notified in early May 2017.

About the PR Xchange Event

The PR Xchange is a drop-in style event at the ALA Annual Conference. It will be held on Sunday June 25, 2017 at the ALA Conference Exhibit Hall, Special Events Area. It’s an exciting event where libraries across the country share their PR and marketing ideas. View and take free copies of award-winning PR materials from the juried PR Xchange awards, as well as promotional materials from libraries across North America. Attendees can learn how to improve their own promotional materials by talking with John Cotton Dana Award Winners, PR Xchange award winners, and other Library Marketing authors and experts. Each year we invite different authors and library marketing experts, as well as John Cotton Dana Award winners

Contacts: Mark Aaron Polger and Lesli Baker, 2017 PR Xchange Awards Co-chairs


Fred Reuland

LLAMA Program Officer, Continuing Education

Library Leadership and Management Association