For immediate release | July 19, 2011

While supplies last, Connect with your kids @ your library family guides, bookmarks available

CHICAGO - Connect with your kids@ your library, ALA’s new campaign that encourages parents to spend more quality time with their children at their library, is offering the popular family guides and bookmarks to libraries. There is a limited supply available.

The concise, easy to read guide offers tips for parents and caregivers on spending quality time with their children and teens at their library. Activities are presented by such topics as “reading together,” “homework help,” “cultural heritage” and more.

Librarians can receive 200 guides and bookmarks. To obtain the materials, send a $15 check to cover shipping and handling. Send checks to ALA/ PIO, Connect with your kids, 50 E. Huron St., Chicago, IL 60611. Librarians can also forward their library’s FedEx or UPS number to to cover the cost of shipping and handling.

ALA launched the new outreach campaign at the ALA Annual Conference in New Orleans. Connect with your kids @ your library strengthens families by motivating parents to spend more quality time with their children. Specifically, the campaign promotes the public and school library as a trusted place to spend quality time with children. The campaign reinforces the idea that taking children to the library is a sign of being a good parent and demonstrates the free high quality programs available at the library for parents and children.

Lifetime Networks, cable television media sponsor of the initiative, is currently airing public service announcements to promote the campaign. The PSAs feature families engaging in activities such as reading together, going online and researching their family tree and are augmented with custom animation to convey the excitement of family adventures.

The campaign’s print media sponsor, Scholastic Parent & Child Magazine, is providing promotional ad support.

To view the PSA and to download the family activity guide and bookmark template at no charge, visit ALA’s public awareness website, Additionally, the site contains a blog with content for parents and stories from families that use the library together.

Connect with your kids @ your library was launched by the Campaign for America’s Libraries, ALA’s public awareness campaign that promotes the value of libraries and librarians. Thousands of libraries of all types – across the country and around the globe - use the Campaign’s @ your library® brand. The Campaign is made possible in part by ALA’s Library Champions, corporations and foundations.


Megan McFarlane