For immediate release | July 11, 2011

Online registration opens for second summer session of PLA’s free public library advocacy education program

CHICAGO — Registration has opened for the Aug. 8–Sept. 12 session of Turning the Page 2.0, a free, online advocacy training program, developed and presented by the Public Library Association (PLA) with generous support from The Bill & Melinda Gates Foundation. Turning the Page 2.0 will be offered three additional times through 2011 and 2012. The full schedule with registration dates is available online.

Participants will choose an advocacy goal for their library and then be guided through the creation of an Advocacy Work Plan. Highly interactive units cover topics such as creating and telling your library story, building relationships with key decision makers, project management and making the all-important ask.

Each six-week session of Turning the Page 2.0 consists of:

  • In-person kick-off (Attendance is not required but is suggested.)

  • Weekly interactive one-hour webinars with PLA-trained facilitators

  • Independent assignments to advance Advocacy Work Plan (one-two hours/week)

  • Personalized facilitator feedback

Participants should expect to spend about three hours per week on this program. A certificate of completion will be awarded following the submission of an Advocacy Work Plan.

The upcoming August-September session will begin with an optional, in-person kick-off on Aug. 3 at the Pacific Northwest Library Association Annual Conference in Spokane, Wash. Registration for this preconference is free; however overall conference registration rates apply. Participants must register for the in-person event separately from the online portion of the program.

Registration for Turning the Page 2.0 is open to all public librarians, library staff and library supporters, including board members, Friends and local officials. Libraries are encouraged to complete Turning the Page 2.0 with an advocacy team that works through the program together.

For more information about the program, please email

PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.


Amy Sargent

Manager, Marketing

Public Library Association (PLA)

1-800-545-2433 ext.5024