For immediate release | May 24, 2011

Every Child Ready to Read® launches new website

CHICAGO - In anticipation of the release of the Every Child Ready to Read® @ your library® 2nd Edition Toolkit, the Association for Library Service to Children (ALSC) and the Public Library Association (PLA) have launched an updated and redesigned Every Child Ready to Read® (ECRR) website,

The new website is easy to navigate and includes the research and rationale that led to the development of the 2nd Edition, product details, sales information and a link to an archived copy of the recent Every Child Ready to Read 2nd Edition Sneak Peek webinar.

“With the new website in place and the product coming out soon, this is an exciting time for Every Child Ready to Read,” said Clara Bohrer, chair of the ECRR Task Force and director of the West Bloomfield (Mich.) Public Library.

The second edition of Every Child Ready to Read® @ your library® provides a new curriculum and materials to continue the effort of the original ECRR, supporting parents and caregivers with the early literacy development of their children, birth to age five.

ECRR 2nd Edition was researched by Dr. Susan Neuman, professor in educational studies, University of Michigan School of Education, and Dr. Donna Celano, assistant professor, Communication Department, LaSalle University.

“The second edition of Every Child Ready to Read is the result of lots of exciting research in the field of early reading development and what parents can do to ensure that their children are successful,” said Neuman.

ECRR 2nd Edition is expected to begin shipping in late June. Pre-orders are currently being accepted at the ALA Store.

PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.

ALSC is the world’s largest organization dedicated to the support and enhancement of library service to children. With a network of more than 4,200 children’s and youth librarians, literature experts, publishers and educational faculty, ALSC is committed to creating a better future for children through libraries. To learn more about ALSC, visit their website at