For immediate release | January 11, 2011

PLA to kick off free advocacy training program on April 12 at the Texas Library Association Annual Conference

CHICAGO - The Public Library Association (PLA), a division of the American Library Association, is launching Turning the Page 2.0, on Tuesday, April 12, at the Texas Library Association Annual Conference. This FREE half-day pre-conference and subsequent six-week training is generously supported by the Bill & Melinda Gates Foundation.

Turning the Page 2.0 is an extension of the popular and successful Turning the Page: Building Your Library Community program previously offered by PLA . The 2.0 training addresses the same core issues of advocacy, communications and relationship building in a convenient blended-learning format. Following the initial kick-off (attendance is not required, but is suggested. It’s fun!), participants will undertake a six-week course of synchronous and asynchronous online work. Once a week PLA–trained facilitators will lead a one-hour webinar, providing an opportunity for live instruction and collaboration. In between each webinar meeting, participants will complete assigned modules of Turning the Page online, a dynamic program of active learning. Facilitators will also be available to answer questions off-line.
Participants will choose an advocacy goal for their library and then be guided through the creation of an advocacy work plan. Highly interactive units cover topics such as creating and telling your library story, building relationships with key decision makers, project management and making the all-important ask.
Registration for this free blended-learning program is open to all public librarians, library staff and library supporters, including board members, Friends and local officials. Libraries are encouraged to complete Turning the Page 2.0 with an advocacy team that works through the program together.
We all want to make a difference in our libraries. Turning the Page 2.0 will give you the skills, confidence and resources needed to make advocacy an everyday activity. Join PLA at TLA on April 12 to kick-off the next chapter of your advocacy planning.
For more information about Turning the Page 2.0, please email
To learn more about the Texas Library Association 2011 Conference, please visit
Information about registering and online only participation will follow in early 2011.
PLA is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.


Amy Sargent